Senior Social Media Manager (m/f/d) - 1-Year Fixed Term (Maternity Cover)

The Senior Social Media Manager is responsible for developing and executing the social media strategy across all platforms, driving brand awareness, audience engagement, and traffic in support of broader marketing and business objectives. The role owns the content calendar, manages all social media accounts, and works closely with Creative, Product Marketing, and PR to ensure consistent, on-brand messaging across channels. This role requires a data-driven social media professional with a strong track record of growing and engaging audiences across platforms, and the seniority to translate performance insights into clear strategic recommendations.

• Create, evolve and implement comprehensive social media strategies to drive brand awareness, engagement, and traffic across all platforms.
• Align social media plans with overall marketing and business objectives.
• Develop and manage a content calendar, ensuring timely and consistent posts.
• Manage and optimize all social media accounts, incl. LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Collaborate with creative and content teams to produce high-quality, engaging, and visually appealing content tailored to each platform.
• Foster a positive online community and encourage user-generated content.
• Plan and execute social media campaigns for our organic social media efforts.
• Track and analyze key performance metrics and prepare regular reports.
• Drive data-informed decision-making by translating insights into clear strategic recommendations.
• Stay up-to-date with social media trends, tools, and platform updates.
• Collaborate with Creative, PMM, PR and other teams to ensure aligned messaging and execution.
• Monitor brand mentions and sentiment to address potential issues proactively.
• Support in executing social media crisis communication plans when needed.