Senior Online Marketing Manager (m/f/d)

Join AutoScout24 Group and experience life in the fast lane. As an **Online Marketing Manager – AI & Performance**, you'll drive **Performance Marketing**, **Paid Social** and **Display Retargeting** across eight European markets and four brands. Working at the intersection of **Digital Marketing**, **AI**, **Data** and **Marketing Automation**, you'll build scalable campaigns that reach more than 30 million monthly users.

• Own and optimise ** Performance Marketing** campaigns across channels such as** Meta**,** TikTok**,** YouTube**,** Criteo** and** RTB House**.
• Drive the adoption of ** AI** and** Generative AI** to improve campaign performance, automation and marketing workflows.
• Build scalable marketing capabilities through **feed management**,**conversion tracking**,**marketing automation** and data-driven optimisation.
• Analyse campaign performance and translate data into actionable business recommendations.

• 5+ years of experience in ** Performance Marketing**,** Digital Marketing** or** Paid Media**, ideally managing**feed-based campaigns** across web and app.
• Proven experience integrating ** AI**,** Generative AI** or** AI-powered tools** into marketing workflows.
• Strong analytical skills with a deep understanding of ** ROAS**,** CPL**,** CTR**,** CPM** and** CPC**.
• Hands-on experience with ** Meta Ads**,** TikTok Ads**,** YouTube Ads**,** Display Retargeting** and performance optimisation.
• Collaborative, hands-on mindset with experience working in international, cross-functional teams.
• Fluent in English.
• Experience with ** App Marketing** and app performance campaigns.
• Experience with ** ProductsUp**,** Channable**,** AppsFlyer**,** Adjust**,** Google Tag Manager (GTM)**,**server-side GTM (sGTM)**,** Conversions API (CAPI)** or** Meta Events Manager**.
• Experience with ** SQL**,** BigQuery**,** Adverity**,** QuickSight** or similar analytics platforms.
• Another European language.

• With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.