Senior Marketing & Communications Manager

ZOE is expanding into continental Europe, and Germany is our flagship market. We are the world's leading gut health science company, best known for our science-backed app, the world's #1 nutrition podcast, and breakthrough publications in The Lancet and Nature. We already see strong organic brand search and consumer demand across Germany. Now, we need a senior, hands-on operator on the ground to turn that momentum into a live, market-leading presence. This isn't a maintenance role, nor is it about delegating to agencies from a distance. You will be ZOE's most senior marketing and communications lead in-market, standing up our brand narrative, tier-1 media presence, and growth strategy from a blank page.

• Act as the in-market strategist. Partner with Finance and brief central Lifecycle and Performance teams to test local commercial levers (pricing, email programmes, local campaigns).
• Build relationships with Tier-1 German consumer, health, trade, and national journalists. Pitch stories, secure coverage, and run product gifting and media events.
• Adapt ZOE's science-led story for the German consumer mindset—creating a bespoke market-entry strategy rather than translating UK copy.
• Select, brief, and manage local PR freelancers, agencies, and brand ambassadors as required.
• Support major cross-market science publications, product launches, and reactive press office work.
• Draft high-impact briefing documents, opinion pieces, press releases, and Q&As in both German and English.
• Share EU market insights and playbooks in both directions across the organisation.

• Native or certified C2 German (capable of localising complex scientific and health concepts with total precision) AND fluent C1/C2 English (our primary internal working language).
• 5–10 years' experience launching or scaling a consumer brand in Germany (ideally in health, wellness, nutrition, science, or consumer tech).
• Strong existing relationships with German journalists and a proven track record of landing major press coverage.
• You measure success by business outcomes (brand search, web traffic, sign-ups, agency efficiency), not just impressions or AVE.
• High autonomy, comfortable operating without a local team, and excited to build a market presence from scratch.
• Basic familiarity with German health marketing regulations (HWG / EU Health Claims) and consumer data privacy expectations (DSGVO).
• Additional European languages (Spanish, French, Italian, or Nordic languages).
• Previous experience navigating a matrix remote organisation across time zones (UK/US).

• Competitive Base salary & Equity
• Remote-First Flexibility (work from home anywhere in Germany or UK)
• Comprehensive Benefits Package
• Direct Impact on expanding world-class health science into Europe