Performance Marketing Specialist (d/f/m) - German speaking

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development.

Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
Write, test, and optimize ad copy, ensuring continuous performance improvement.
Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.
Proficient in translating data into insights using tools like Google Analytics.
Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.
Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.
Write converting creative briefs for UGC creators and in-house Design teams.
Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.
Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.
Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research.
Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.

3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.
Native-level fluency in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
Passion for combining storytelling with data to create high-converting ad creatives.
Experience in directing creative teams, agencies, and UGC creators.
Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).
Outstanding organizational skills and experience with project management systems.
Experience in using Google Analytics or equivalent analytics platforms.
An experimental mindset and curiosity about applying AI tools in marketing workflows.
Experience with creative analytics platforms such as Motion is a plus.

Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
Teammates: Join a diverse and international team of talented, smart, and kind people
Feedback and recognition: We value feedback exchange and celebrating successes — big and small
Hybrid model: Enjoy our hybrid model by working from home or in our office with a comfortable work-from-home budget
Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
Vacation: Take 30 vacation days every year, plus public holidays
Learning and development: Develop your skills with a yearly development budget of €2,000
Mental health: Access to 1:1 therapy sessions via our mental health partner
Wellness: Stay active and healthy with o Urban Sports Club membership
Team Building: Have fun at monthly team activities like kayaking, laser tag, and game nights
Competitive package: Competitive salary, benefits, and a pre-IPO equity package
Relocation: Get support and sponsorship for relocation (if needed)