Brand Marketing Lead

Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl *is* like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity. This role owns voice, story, and standing out.

• Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
• Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
• Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity
• Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
• Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
• Guide teams early - in briefs and reviews - so tone and ambition are right from the start, not fixed after
• Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

• 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)
• Agency background, ideally 2–3 years at a creative/brand agency followed by in-house brand experience at a startup or fast-growing company
• Background in FMCG, DTC, or consumer goods brands is a strong plus
• Comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious
• Used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain
• Social media or community-building experience is a plus
• You have a gift for language - you notice when a sentence is doing real work versus just filling space
• You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
• You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
• You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
• You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships
• You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships
• You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand

• Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most
• Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users
• AI enablement: We use AI across the company, not just in the product
• Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing
• Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun
• Work-life balance: 30 vacation days a year, plus public holidays
• Flexible hours: Core hours are 11am to 5pm CET. How you build the rest of your day is up to you
• Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
• Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours
• VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
• Lunch: Daily chef-prepared meals in the office.
• Mobility: Your monthly BVG ticket, fully covered
• Health & fitness: Urban Sports Club M membership
• Learning & development: Annual L&D budget for your professional growth
• German classes: Online group courses at every level